I am an award-winning creative leader and integrated thinker with over 25 years’ experience spanning Brand Experience, Retail & Shopper, Branded Content, Social, E-Comm, Press, OOH and TV. My focus lies in creating and leading campaigns that sit at the intersection of brand building and instant conversion, delivering exceptional results for world-class brands including Adidas, Disney, Brown Forman, Vodafone, Diageo, PMI and L’Oreal.

As Chief Creative Officer at Haygarth, I’ve helped shape and scale the agency into one of the most respected and awarded in our field , fostering a culture of creativity, innovation and results. Under my leadership, Haygarth has secured over 200 awards including three-time Marketing Week Agency of the Year, two-time Campaign Brand Experience Agency of the Year, five-time Grocer Magazine agency of the Year and recognition at Cannes Lions, Effies, MAA, IPM and Drum Awards.

I’ve also served on a number of industry juries including Cannes Lions (Promo & Activation 2015; Creative Commerce 2024), Effie’s, MAA and IPM-contributing to the standards of excellence across our industry.

If you have a requirement for permanent, freelance or consultancy support, or just fancy a natter, then please give me a shout.