Art For Air

Community is essential to the feeling of a life fulfilled. It is one of the fundamental elements to humanity that allows us all to flourish.

IQOS wanted to help its global community to discover the joy of belonging they can achieve when they are empowered to self expression, by delivering an experience that demonstrated what is possible when you bring the community together. By doing so we could help remove barriers that are keeping the IQOS consumers apart, to unleash the power and potential of togetherness.

Introducing Art for Air. A global initiative where we collaborated with local artists and Airlite paint to bring colour to our cities. Airlite’s innovative paints are inspired by progress and come with their own ground-breaking technology that actively reduces air pollutants.

We invited the IQOS communities to share what they loved about their cities to inspire the creation of a vibrant street mural that will move them all forward in the spirit of togetherness.