ZYN
Find Your ZYN
ZYN nicotine pouches offer a smoke-free, tobacco-free way to enjoy nicotine—discreet, mess-free, and available in a wide variety of flavours and strengths. With no smoke, no smell, and no fuss, ZYN gives legal-aged smokers and nicotine users the freedom to move through life unencumbered—liberating them from the limitations of cigarettes and vapes.
For our global brand campaign, we set out to inspire this sense of freedom—a shift in perspective that feels brighter, more joyful, and fully in the moment. We wanted to show how ZYN keeps you flowing forward—never stuck, never sidelined.
We brought this to life through a vibrant world of bold colour and momentum—filled with expressive, on-the-go moments that captured the freedom and confidence ZYN enables. This positive, ownable aesthetic spanned six markets across OOH, digital, social, retail, and brand experience—delivering a unified campaign rooted in joy, energy, and everyday possibility.
Flavour you feel
Alongside the global lifestyle campaign, we created a dedicated flavour world—designed to hero the full range of ZYN’s multi-sensorial flavours and strengths. Each variant delivers a distinct experience, from an icy cool rush to a juicy burst of blueberry—flavours you don’t just taste, but feel.
To bring this to life, we built a CGI universe where each SKU was placed in a vivid, sensorial environment that mirrored its flavour profile. These immersive scenes captured the essence of each sensation—amplifying taste appeal and showcasing the stimulating sensation of ZYN’s range in a way that was both bold and evocative.
