Joy For All

Lyle’s Golden Syrup wanted to reintroduce their products to a broader, more inclusive audience during the tastiest times of the year. So, we cooked up a vibrant digital campaign for Christmas and Pancake Day, designed to spark smiles and bring people together. Our ‘Joy For All’ platform invited everyone—from loyal fans to Gen Z shoppers—to make Christmas extra merry and Pancake Day flipping delicious.

We packed each piece of content with bold colour, stylish yet familiar home vibes, lively moments, and festive cues. A week-long shoot gave us a treasure trove of ownable videos and stills, rolled out across the brand’s socials, six-sheets, and website.