Ferrero Rocher has long been a beloved classic, but it had slipped into the role of a go-to Christmas gift—familiar, expected, and often overlooked. Our challenge? To reintroduce the brand to both loyal fans and curious newcomers in a way that reignited appreciation for its rich, layered indulgence.

To spark reappraisal, we knew we had to flip the script. So, we celebrated the meticulous craftsmanship behind Ferrero Rocher’s five iconic layers by transforming them into five show-stopping desserts—each one a tribute to a single element of the chocolate’s signature profile.

The result? Ferrero Rocher: Behind the Layers—a one-of-a-kind, multi-sensory pop-up dining experience. Guests were taken on an immersive journey through Ferrero Rocher’s unmistakable taste and design, brought to life through cutting-edge food innovation and 360° projection mapping. Every bite was a revelation. Every moment, a feast for the senses.